Segmentation and target market Research Paper Example | Topics and Well Written Essays - 750 words

Segmentation and target market - Research Paper Example In the successful marketing of any product, it is important to analyze various aspects of the particular market. Analyzing Germany’s market is imperative and the manner through which this is done is by looking at the P.E.S.T situation of the country and looking at the different strategies that Henkel Electronic Materials can incorporate to make the marketing even more effective. Henkel has been an independent company in Germany and the owner country has been a democratic nation for well over a century now; thus, the political environment is reputable for the marketing of the product. This is from the fact that with the democracy, the government does not inhibit the citizens from purchasing products at will. Moreover, the democracy also allows South Korea, the producer of the product, to venture into the German market easily and consequently have increased sales of the Samsung Galaxy Note (Gregory, 2010). The fact that the country has a well laid out judicial system is also important for the marketing of the new product. This is from the fact that there is control on the decisions that powerful politicians make. An example is a politician who may talk ill of the product and tell people not to purchase it. Such cases are few - the concept of freedom and independence is incorporated in the market and the fact of re-marketing a commodity is one that has been legalized in the country of late and of such Henkel would greatly benefit from the proceeds. One factor that may come as a disadvantage in the marketing of the product is with regard to the tax tariffs that the country has. Lately, Germany has set its tariffs very high in an effort to boost its economy. With the increased tariffs, the country will have reduced imports and – consequently – the goods within the country will increase in sales. With this, the standards ought to increase and make the economy of the country boost. The issue of