Segmentation and target market Research Paper Example | Topics and Well Written Essays - 750 words

Segmentation and target market - Research Paper Example In the successful marketing of any product, it is important to analyze various aspects of the particular market. Analyzing Germany’s market is imperative and the manner through which this is done is by looking at the P.E.S.T situation of the country and looking at the different strategies that Henkel Electronic Materials can incorporate to make the marketing even more effective. Henkel has been an independent company in Germany and the owner country has been a democratic nation for well over a century now; thus, the political environment is reputable for the marketing of the product. This is from the fact that with the democracy, the government does not inhibit the citizens from purchasing products at will. Moreover, the democracy also allows South Korea, the producer of the product, to venture into the German market easily and consequently have increased sales of the Samsung Galaxy Note (Gregory, 2010). The fact that the country has a well laid out judicial system is also important for the marketing of the new product. This is from the fact that there is control on the decisions that powerful politicians make. An example is a politician who may talk ill of the product and tell people not to purchase it. Such cases are few - the concept of freedom and independence is incorporated in the market and the fact of re-marketing a commodity is one that has been legalized in the country of late and of such Henkel would greatly benefit from the proceeds. One factor that may come as a disadvantage in the marketing of the product is with regard to the tax tariffs that the country has. Lately, Germany has set its tariffs very high in an effort to boost its economy. With the increased tariffs, the country will have reduced imports and – consequently – the goods within the country will increase in sales. With this, the standards ought to increase and make the economy of the country boost. The issue of

Implications of Complementary Jurisdiction in International Law Essay

Implications of Complementary Jurisdiction in International Law - Essay Example At the same time, the Trinidad and Tobago delegation’s proposal was not new because there draft criminal tribunal statutes in 1951 and 1953. The Rome Statute of the ICC is an important document establishing the International Criminal Court. The Statute was entered into force in 2002. One important principle in the Rome Statute of the ICC is the principle of complementary jurisdiction. The principle of complementary jurisdiction or â€Å"complementarity principle† means that the International Criminal Court, hereinafter simply called as the â€Å"Court†, â€Å"can only investigate and prosecute core international crimes (war crimes, crimes against humanity and genocide) when national jurisdiction are unable or unwilling to do so genuinely.† Morten Bergsmo contrasted complementary jurisdiction from universal jurisdiction. According to Morten, universal jurisdiction â€Å"is a jurisdictional basis of last resort which a number of national crime justice system provide for, when core international crimes can not be prosecuted on the basis of the principle of territoriality (in the state where the crimes occurred), active nationality (in the state of the alleged perpetrator) or passive nationality (in the state of the victim).† According to Bergsmo, â€Å"in its pure form, universal jurisdiction enables the prosecution of core international crimes committed in a foreign state, by a foreign citizen, against foreign victims, when neither has a personal link to the forum state.†... the state of the alleged perpetrator) or passive nationality (in the state of the victim).†3 According to Bergsmo, â€Å"in its pure form, universal jurisdiction enables the prosecution of core international crimes committed in a foreign state, by a foreign citizen, against foreign victims, when neither has a personal link to the forum state.† 4 Nevertheless, universal jurisdiction â€Å"plays a small, but very significant, role in the new and still developing framework of international criminal law.†5 Hall said that universal jurisdiction performs at least two important roles in complementary jurisdiction: as a catalyst for investigations and prosecutions both at the national and international levels and for addressing impunities that cannot be addressed by complementary jurisdiction alone.6 II. Complementary Jurisdiction as Implied in the Rome Statute of the ICC The notion of complementary jurisdiction has been a concerned in the last 20 years.7 Based on the wor k of Oscar Solera, the notion of complementary jurisdiction emerged because punishment of international crimes is essential to world peace but it is not only the international court that has the jurisdiction and competence to try criminals but also the domestic courts.8 According to Solera, the question of complementary jurisdiction was only addressed â€Å"in depth† since the 1980s. The issue of complementary jurisdiction was one of the thorny points in the creation of the international criminal court as it was included several times in the agenda â€Å"but was not taken up by any specific working group in its agenda and was thus left to the Committee of the Whole.†9 Solera pointed out that the concept of complementary jurisdiction â€Å"was finally accepted as proposed by the Preparatory Committee and explicitly